In March, we brought the BEEMCO Edges Bar to life for the first time at Eco Style’s new Extreme Hold hair gel launch event.
BEEMCO created a menu of edge styles for Eco Style's guests to choose from: soft swirls, flowing swoops, sculpted waves or freestyle edges. Once comfortably seated at the Edge Bar, each guest’s custom look was created by the incredible Lee-Anne Willoux (@bywilloux) using the EDGEDROP alongside Eco Style’s Extreme Hold gel.
Each style was finished with the guest’s choice of adornments from BEEMCO’s gem library. The result: beautiful edges topped with sparkling diamantés, gorgeous pearls and slick studs. Dreamy.
For us, this was a super special milestone: BEEMCO’s first ever in-real-life event. This was the first time we were able to share the EDGEDROP in person, taking interactions offline and meeting people in the physical. We hope it’s the first of many.
To debut the BEEMCO Edges Bar alongside Eco Style made the moment even more meaningful - for many of us (including BEEMCO founder, Leo), Eco Style was the first gel we used to style our edges and create our slick backs, and remains a beloved part of our hair routine today.
We can’t wait for our next one.
For collaborations or event partnerships, please contact hello@beemco.world.
