ABOUT BEEMCO

BEEMCO was proudly created with BLACK WOMEN at its core. Designed with INTENTION, and made with LOVE.

And whilst our essence is rooted within the black community, everyone is welcome.

A PLEDGE TO THE EDGE

OUR MISSION

We deserve hair tools and products that are beautiful, high-quality and designed for the modern world

We've all been there. You walk into a run-down hair shop on the high street, searching for the products you need. The shelves are cluttered, the packaging looks like it hasn’t been updated in decades, and the prices feel unfair. The salespeople? They don’t understand your hair, can’t answer your questions, and sometimes, they watch you with suspicion—or worse, treat you like you don’t belong. You leave with an overpriced product in a flimsy plastic bag, feeling unseen, unheard, and without alternatives.

That’s the reality we’ve known for too long. And that’s exactly what we’re here to change.

MEET OUR FOUNDER

Our founder, Leonie, is a passionate advocate of empowering the Black Hair community. Driven by a vision to revolutionalise an industry often donimated by corporations who try to engage with us without truly understanding our needs, she is on a mission to bring genuine innovation.

The launch of the BEEMCO brand marks the official beginning of a journey that started in 2020.

Leonie’s journey is rooted in firsthand experience—creating tools and products not just for us, but by someone who truly gets it.

Her goal is clear: to elevate, inspire, and transform the way we care for and embrace our hair while offering products that reflect our values and experiences. With a deep commitment to authenticity and innovation, she is reshaping the hair care industry, ensuring that Black women are seen, heard, and truly represented.